Keurig is the most popular brand of single cup coffee maker industry. The brand was created in 1990, which has more than 20 years of history. The founders are Peter Dragone and John Sylvan, and Dick Sweeney joined them in 1993. They used venture capital from some investors to start up their business. They focused on single cup coffee maker market and quickly achieved huge success. People are fond of single serve coffee for its better consistency in the quality that the machine provide. The Keurig single serve coffee maker platform was titled a “Brand of the Year” in 2012.
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The B2000, Keurig’s first coffee brewer, is made for office use. In 2000, K-Cup packs with tea were brought to market, followed by their other beverages. There were over 40000 commercial coffee machines in American offices. Keurig’s first home brewer, the B100 home brewer, was made in 2004, which brought the company great reputation. For its huge success, GMCR acquired the company for $160 million, and the brand is completely owned by GMCR. Keurig B70 Platinum Brewing System and Keurig K75 Platinum are the most popular brewers now.
Keurig’s brewing systems have improved over these years. For example, the KeurigVue brewing system that allows people to choose cup size, temperature, and brew strength was introduced in 2012. Besides, the company released the first single serve espresso system, the Rivo brewing system, that can froth milk for cappuccinos or lattes.
Keurig features K-Cup packs for commercial and home use. The K-Cup machine can brew a single serve of coffee, hot chocolate, tea, or other beverage. However, Keurig has developed a more advanced system: Vue Packs. This system provides much more control of the machine, which people have more choices to customize their favorite coffee. Also, their new Rivo system is very powerful, which can offer the choice of hot or cold espresso based beverages.
Keurig also has its own retail store inside the Burlington Mall, which you can experience their full line of machines.